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Analyze Your Competition

Now that you’ve performed a SWOT Analysis on your business, it’s time to determine where you stand versus your competition. There are numerous ways to do a competition analysis, but here’s how I suggest you start. Take a sheet of paper and turn it...

Perform A Restaurant SWOT Analysis

We’ve determined your story and your core values, we’re now going to move onto a full SWOT Analysis of your business. For reference, SWOT refers to strengths, weaknesses, opportunities, threats. It’s four lists analyzing those four categories. So...

Define Your Core Values

After you have connected with your story, it’s time to determine your core business values. This is a bit less on the emotional side and a little more on the professional side. Your core values represent the decision making factors of your business. Let’s...

What is your story?

In our last post we took a look at an unlikely successful brand, the Chia Pet, that defined their market, expanded strategically, and minimized any comparable competition. That’s great that they were able to expand their brand, but what if you haven’t even...

What you can learn from the chia pet

The chia pet is the perfect example of proper brand marketing. The company knows exactly who it markets to and its business model has eliminated competition for over 35 years. Off brand chia pets cannot survive long. There is no upscale chia pet because first off chia...

Check Competition Pricing

Now that you’ve determined your proper pour, trained your staff, and got a plan in place for proper inventory management, it’s time to check the competition. Ideally a competition check would be part of a full Competition and S.W.O.T Analysis to determine...