Category Archives: Branding

My Restaurant Supports This Candidate

Election season is coming and you want to show your political affiliation for the candidate or party you believe in. What size sign should you get, and should you post signs for just the presidential candidate or all of the local candidates as well?

Don’t Do It

The correct answer is to not post anything. Resist the urge no matter how strong. There is almost no quicker way to piss off half of your customers than to show a strong political affiliation.

Remember, your restaurant is a business, it is not the owner. If you want what’s best for the business, keep any potentially offensive affiliation out of the business.

Restaurants are Fun and Relaxing

Restaurants are a place where people go to relax and have a good time. They don’t want to be stressed with the tension of the political season. For those set in their opposing views they may become angered and avoid your restaurant while also convincing their friends to do so. These customers may never return even if they had liked you in the past.

It’s a pretty poor reason to lose a customer for life as it is easily preventable.

Another factor may relate to your employees. Employees with opposite political affiliations will have immediate tension when starting their shift. Further, you invite political tension into your workplace. Employees with opposite view points may argue with other employees causing rifts through your staff. There is enough politics in the restaurant without adding actual governmental politics into the restaurant.

Keep your personal political affliations personal. Post a sign at your house if you must, but keep it away from your business and your business, your employees, and your customers will be better off for it.

How To Make Your Restaurant Weekdays Busier

You run a restaurant and your weekends are busy and if you could just get some steady business on the weekdays, you would be doing really well. However, no matter what you try it doesn’t seem to have a large effect. What do you need to do?[…]

Beer Taps – How Many Should You Have?

This area recently had an explosion of bars with massive tap selections. From 16 to 30 to 40 an even two bars competing for the most in the state at 64. Should you be looking at adding more beer taps to remain competitive?

Benefits

First, let’s look at the benefits of tap beer. Generally, tap beer is more profitable than bottled beer. Additionally, it’s fresher and typically tastes better. Beer connoisseurs tend to seek out places that have a good tap selection. That said a good beer selection doesn’t have to be a massive beer selection.

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Marketing to Your Target Customer

Now that you have defined your niche and target market, make sure you are properly marketing to them. But how, and where?

We’ll start by switching your in-house marketing to match your target customer. What does your target customer like? Does your atmosphere appeal to them? There are some easier tweaks you can do to make sure your target customer knows that you are appealing to them.[…]