Science

Tables and Chairs For Your Restaurant

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  • Tyler Rueth
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    Your chairs and tables can have a large impact on your restaurant. Aside from the visual styling affecting the mood and theme of your restaurant the shape, height, and angle of the table and chairs affects how customers interact in your restaurant.

    Bar Area

    In the bar area, taller tables create a less formal atmosphere and encourage guests to walk up and talk with other guests. Due to the less formal atmosphere, taller tables encourage more drinking and lower amounts of formal entrees such as steak or salmon. It lends itself to more finger foods and shareable appetizers and entrees.

    To encourage extra mingling and communication, having backless stools at the bar allows guests to talk with other guests in any direction and allows more people to fit at the bar.

    Avoid backless chairs at tables you want people to dine at however. Backless stools don’t offer proper support for periods of long sitting. Therefore guests are unlikely to order any food item that requires them to sit for long periods of time.

    Spacing your tables farther apart will allow for more standing room in busier bars and encourage more communication. Tables that are closer together in a bar area will actually create a bit more privacy as you will have less standing guests and have customers more focused at the other guests at the table rather than those around them. This could be a good thing or a bad thing depending on the theme of your restaurant or bar.

    Dining Area

    In the dining area, lower tables are obviously the standard choice. Opposite of the bar area, these lower tables encourage guests to sit and enjoy a more formal meal. Lower tables create more privacy as seated guests are not at the same eye level. Booths with higher backs can help to create further privacy. The more privacy you create in your dining room, the longer guests will tend to sit. If you want guests to sit for long periods enjoying many courses, private tables are more likely to aid in this. Further, guests are likely to pay more for entrees in private, dimmer, intimate spaces.

    Softer seats also encourage guests to sit longer as well as chairs and booths with a greater backwards incline. Don’t ever have chairs or booths with a straight 90 degree incline. This is painful and torturous to your customers.

    If you would like customers to eat quickly and proceed onward so you can make more money through volume, you should have less comfortable chairs or booths. Have low or little padding on your chairs and have a tighter incline on the backs of the chairs. Furthermore, you can place tables closer together and in brightly lit spaces to limit privacy and encourage greater turnover of tables.

    Your table height, shape, and positioning can play a lot into the way customers interact with your restaurant or bar. With some strategy you can encourage guests to stay for long periods or leave quickly after eating. Depending on the style and direction of your facility, you can use these tactics to improve your business flow and in turn your profitability.

    Branding, Editorial

    My Restaurant Supports This Candidate

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  • Tyler Rueth
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    Election season is coming and you want to show your political affiliation for the candidate or party you believe in. What size sign should you get, and should you post signs for just the presidential candidate or all of the local candidates as well?

    Don’t Do It

    The correct answer is to not post anything. Resist the urge no matter how strong. There is almost no quicker way to piss off half of your customers than to show a strong political affiliation.

    Remember, your restaurant is a business, it is not the owner. If you want what’s best for the business, keep any potentially offensive affiliation out of the business.

    Restaurants are Fun and Relaxing

    Restaurants are a place where people go to relax and have a good time. They don’t want to be stressed with the tension of the political season. For those set in their opposing views they may become angered and avoid your restaurant while also convincing their friends to do so. These customers may never return even if they had liked you in the past.

    It’s a pretty poor reason to lose a customer for life as it is easily preventable.

    Another factor may relate to your employees. Employees with opposite political affiliations will have immediate tension when starting their shift. Further, you invite political tension into your workplace. Employees with opposite view points may argue with other employees causing rifts through your staff. There is enough politics in the restaurant without adding actual governmental politics into the restaurant.

    Keep your personal political affliations personal. Post a sign at your house if you must, but keep it away from your business and your business, your employees, and your customers will be better off for it.

    Organizational Health, Problem Solving

    Smoke Break Management In Restaurants

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  • Tyler Rueth
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    Smoking is still a very prevalent thing among restaurant employees. Oftentimes it can interfere with giving good service and serving good food in a restaurant. Many times employees may disappear, come back smelling like smoke, or use a smoke break as a means of getting out of work. While smoke breaks can be frustrating, with a little simple management you can make sure everybody is happy and productive.[…]

    Branding

    How To Make Your Restaurant Weekdays Busier

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  • Tyler Rueth
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    You run a restaurant and your weekends are busy and if you could just get some steady business on the weekdays, you would be doing really well. However, no matter what you try it doesn’t seem to have a large effect. What do you need to do?[…]

    Beverage Inventory, Branding

    Beer Taps – How Many Should You Have?

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  • Tyler Rueth
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    This area recently had an explosion of bars with massive tap selections. From 16 to 30 to 40 an even two bars competing for the most in the state at 64. Should you be looking at adding more beer taps to remain competitive?

    Benefits

    First, let’s look at the benefits of tap beer. Generally, tap beer is more profitable than bottled beer. Additionally, it’s fresher and typically tastes better. Beer connoisseurs tend to seek out places that have a good tap selection. That said a good beer selection doesn’t have to be a massive beer selection.

    […]